Thirty years
designing SaaS.
Most SaaS is designed for the people buying it, not the people using it. I work on the second half. The unglamorous half. The part that decides whether your users come back tomorrow.
Brands I’ve worked with
About me
I’m a product design consultant with 30 years of experience across SaaS, enterprise software and AI products.
I’ve worked inside agencies, startups and product teams, and these days I focus on complex B2B applications: the dashboards, workflows and systems that businesses run on.
When I’m not designing, you’ll find me enjoying a coffee, running (yes, for fun!) or working on my next tiny home project.
I write about this on the blog, including why I give one client one full day.
Interests
Coffee
Running
Tiny homes
Wearing black
15 minutes of fame
Services
I work on the part of SaaS products users actually live in: dashboards, workflows, complex interactions and design systems. Project engagements for founders shipping new products, and one-day-a-week retainers for product teams that need senior design without the full-time hire.
Read about my UX design process or hiring an independent designer vs an agency.
Product discoveryUX researchUser flowsInformation architecturePrototypes
SaaS product designAI product UXDashboardsWeb app designDesign systems
PositioningLogo & identityVisual languageBrand style guideProduct brand assets
For SaaS Founders
Defined projects with direct access to a senior designer. From first wireframe to shipped product, you work with me directly: no agency overhead, no juniors, no handoff loss. Ideal for founders shipping a new product who need someone to own the design end to end and move at startup speed.
For Product Teams
An embedded retainer, one day per week. I join your team, sit in the meetings that matter, and keep design context across releases instead of relearning your product every sprint. You get senior design capacity on tap, without the cost or commitment of a full-time hire.
For Agencies
Think of me as your Design Angel: white-label senior support for when the workload spikes or a project needs deeper product thinking. Product strategy, design systems and prototyping, delivered quietly in your tools and templates so your team can present the work as their own. I have sat on both sides of agency life, so I fit in fast.
Work
Recent projects across SaaS, enterprise and AI products.
Some of it under NDA, so what's here skews toward the work I can show. It's the kind of work I wrote about in why I design business apps.
- UX Design
- UI Design
- Branding Design
- UX Design
- UI Design
- Branding Design
